In 2015, I started a little Holiday project called #BlushItForward. The idea was to donate goodie bags filled with beauty products to women in need across Greater Montreal, hopefully giving them a little boost of confidence and self worth they so badly need.
That first year, close to 200 bags were distributed in shelters where women & children seek refuge and get help. Because this cause is truly important to me (read this to find out why), I decided to do it for a second year and joined forces with my beautiful friend Lea from Beauties. Together, we took this project to the next level and distributed over 500 bags.
This past December marked our third year and best so far! Along with the help from volunteers and generous donors, 750 bags were given away! What's more exciting is that our efforts went beyond Montreal; Sophie Manzerolle took charge of collecting donations, bagging and distributing goodies for the Lanaudière region, while makeup artist Bianca Fréchette handled the Mauricie area. Our initiative appear on a few news segments and radio shows, bringing awareness to the issue of domestic violence in Quebec.
Three years ago, it was just an idea. Today, #BlushItForward has put a smile on the of the faces of over 1450 women during the Holiday Season. As proud as I am, I wouldn't have been able to do this on my own. Without the help of Lea, our volunteers (Raphaelle, Karine, Lucia, Malie, Priscilla & Emily), our drop off locations (Nubarre, Satay Brothers, Espace L and Boutique Glori.Us), Juno Photo and everyone who helped us spread the word on social media, none of this would have been possible.
I also want to take a moment to thank our donors and brands who generously contributed this year:
Karine Joncas, Vichy, NYX, Sally Hansen, Puressentiel, Nuxe, Uriage, Lierac, Esthederm, Lisa Noto, Overcat and Jean Coutu.
Now, you probably noticed that this article does not mention any of the shelters names... It is not an oversight. Most of the shelters must stay anonymous in order to keep the residents safe from their attackers. If you or someone you know suffers from domestic violence, please refer to this link to find help and shelters.